I recently got the awesome opportunity to check out Project Alabama's spring 2012 collection, and I totally fell in love with it! Soft fabrics, light breezy colors, with gorgeous magentas and blush tones throughout the collection. It's really refreshing to see a return to soft romantic silhouettes after so many seasons of harsh, intense shapes and colors. I really loved the embroidery and original fabrics showcased. I think it's fantastic when brands add little interesting details!
Loving the water color print!
Ugh. Want.
I managed to get my hands on the lookbook. Here are some of my favorite images/looks (spoiler alert, they're pretty darn gorgeous). Also, you need to watch the spring 2012 campaign video! It gives you an even closer look at the collection and the materials that are hard to capture in pictures alone.
Thanks Project Alabama! You can find them on Twitter here, on facebook here, and check out their adorable website at www.projectalabama.com.